Government Advertising Bureau  
 
The Government Advertsing Bureau (http://www.lapam.gov.il) serves as an advertising and production office for government offices, legal corporations, government companies and public bodies. The Bureau provides a range of professional services, including market analyses, developing market strategies and creative conceptualization and media planning and its release to the media, including television, radio, print media, outdoor advertising and the internet.

The Bureau staff has over fifty years of experience in planning and implementing public advertising campaigns. All this knowledge, experience and creativity are at the service of the public at any time.

The budget for advertising is, in the main, directed towards purchasing advertising space in the press, radio and television, as required by the subject matter and the customer, and after assessing the target population.

To meet these criteria, the Bureau employs professionals from the fields of budgeting, purchasing, communication, production, planning, interviewing and graphics.

The Bureau functions as a closed financial market whose financial resources are derived from the sale of its professional services. The attractive prices which the Bureau obtains for its clients for media exposure (which is the main expenditure for publications) provide a considerable savings to public funds. This is in addition to the professional and cost-effective production work undertaken in all fields.

The Bureau operates the government title-page at http://www.israel.gov.il, the government tenders page at http://michrazim.lapam.gov.il and specializes in publicizing and creating web sites for government offices and public bodies.

In 2002, the Government Advertising Bureau was involved in the following campaigns:
-Passim Lev Road Safety Campaign (National Authority for Road Safety)
-AIDS Once is Enough (Ministry of Health)
-The Mossad Opens its Gates on the Internet (Mossad Recruitment for Special Tasks)
-Seatbelts in Back (National Authority for Road Safety)
-It is Not Legal and it Does Not Work (Immigration Administration)
-Red Lights (The Authority for the Advancement of the Status of Women)
-Does It Hurt? (Ministry of Health, Department of Nursing Care and Social Work)
-Israel Buys Blue and White (Ministry of Industry and Trade, Union of Industrialists)
-The Operation to Eliminate Debt By Collecting Fines (Courts Administration, Ministry of Justice)
-The Recycling Revolution (Ministry of the Environment)
-In the Meantime, Turn Off the Water (Ministry of the Environment)
-Self-Service Stations (National Insurance Institute)
-Leading the campaign for the Public Affairs Department (the Second Broadcast Authority for Television and Radio)
-Encouraging entrepreneurship in the Galilee for Israelis residing abroad (Ministry of Immigrant Absorption)
-Earth Day (Ministry of the Environment)
-Distributing a booklet outlining the rights of the insured (National Insurance Institute)

Also: publishing ongoing advertisements (http://michrazim.lapam.gov.il), tenders, want ads, and advertisements regarding planning and construction, and receivership for various government offices.